Facebook Messenger Can Now Serve Ads

PULLED FROM  Facebook is ready to bring ads to new territory: Messenger. Starting today, the social network is starting to roll out display formats within the previously ad-free app, giving brands a…

The Venn Diagram of Influencer Marketing

PULLED FROM  Many brands want to get into influencer marketing, but there are more ways to go wrong than right. Here is a great formula to follow when thinking about using influencers……

Snap Inc. Launches New Tool to Lure Advertisers

PULLED FROM Snap released and announced tools and a partner program aimed at educating select marketers on creating and handling ad campaigns on the platform, TechCrunch reports. Here’s a rundown of each of the…