V.E.R.V. Kmart VR Bus

On behalf of Kmart the agency executed a fully customized VR bus in partnership with West Coast Customs, creating a mobile gaming bus that also featured product display. The agency executed a national multi-city tour (over 16 stops) activating the bus at keystone retail stores and major events, including the Oscars and the Superbowl, featuring the latest VR games and in-store product.

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